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Search engines are a great marketing tool. Nearly 80% of traffic to the average site comes from search engines. 30 million visitors enter queries in Google.com every day. Anyone arriving at your site through a search engine is looking for a particular product or service and thus is a potential client. There are three major players in the search engine market: Google, Yahoo and Microsoft Bing. Each has a unique site positioning algorithm that analyzes and sorts the results by specific order.
When someone types a specific query in the search engine and your site appears in the results for that query, there is much greater probability that he will click on your site. Most searchers don’t browse beyond the third page. Recent research has shown that most of users, if they click, will click on one of the first seven listings in a search engine.
As a site owner, your target is to get into the top 30 results for specific queries. The higher your position in the search engine result pages, the more traffic you will get. You may have invested in professional and beautifully designed site, but if it is not ranked high on search engines, you are losing potential clients to competitors that have a higher ranking.
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